As Metallica's tour of Germany kicked off in Cologne, we organized an exclusive event at the Hard Rock Café in Cologne on behalf of Activision. As part of the event, Metallica were presented with the platinum disc and the Activision Guitar Hero Metallica game release was presented.
Four-hundred fans were invited to attend - not a problem! But the city was full with far more than 10,000 fans, so where would they all go when they heard that the band was sitting in the Hard Rock Café signing autographs? Via radio broadcaster 1Live, listeners were urged to come to the Hard Rock Café and "play their way onto the guest list" - and they came! Within a few hours, 3,000 fans were there playing Guitar Hero Metallica.
Our task here was the planning, organization and execution of the Activision press conference, the Metallica autograph hour and the presentation of the platinum disc.