Cooperation marketing


The grillmaster competition and the nationwide grill tour brought together EINKAUFAKTUELL and Thüros, Germany's leading manufacturer of stainless steel grilling equipment, along with Hela grill sauces and Teufel loudspeakers. 

With Reiner "Calli" Calmund as a testimonial, a cross-media campaign was developed, which caught people's attention with ever-changing highlights. With a nationwide promotion involving more than 100 grill tour stops and comprehensive online and offline measures (prize draw, grill recipe book), not forgetting the grand grillmaster final, a unique collaborative marketing campaign developed for EINKAUFAKTUELL! 


Robert Möller - Vertikom Activation

Christoph Edler

Managing Director

T + 49 211 730 603 400
F + 49 211 730 603 409
M + 49 174 188 00 84