From classic to digital to sales promotion - using the concept of #NRWenergiefit, we worked with our partner agencies in the VERTIKOM Group to develop a cross-media campaign that tempted many visitors to the Mark-E roadshow-mobile.
As brand activation specialists, we developed a VR concept specially for the roadshow, which offered visitors a new insight in situ. The highlight was a virtual reality tour through a house with a network of Mark-E SmartHome devices. Visitors were able to try out the products, navigate through the themes interactively and discover the new possibilities of intelligent home controls in an impressive way.
Our tasks included the planning, organization and execution of the roadshow, as well as the planning, programming and technical implementation of the VR presentation module. The big challenge of using the new VR technology in a mobile compact presentation tool for a roadshow was successfully implemented.