SAMSUNG

Roadshow

Samsung Colani - Training on Wheels Tour

The goal of this project was to perfectly demonstrate the connectivity of Samsung products from all product areas to employees at electronics stores in an exceptional, design-oriented environment. For this purpose, the Colani truck was to be brought back to life in 2017 and driven across Germany as a training truck.

In order to present a modern and networked home in an unusual mobile environment, the first thing we needed to do was completely renovate the Colani truck. After that, we concentrated on the roadshow mechanics and realizing the training.

Owing to its high level of acceptance and great success, the roadshow was extended to 2018. The Colani truck is visiting selected electronics stores and carefully chosen electronics fairs in 2018 as well, so several training units can be carried out every day. The topic "connected home" is the focus of this tour.

 

Robert Möller - Vertikom Activation

Christoph Edler

Managing Director

T + 49 211 730 603 400
F + 49 211 730 603 409
M + 49 174 188 00 84

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