DEUTSCHE POST DHL
Mark-E was presented as the sponsor in the wintry environment of the world's biggest biathlon spectacle in the heart of the Ruhrgebiet. We took charge of the design, planning and implementation of the event participation for this.
By means of a virtual reality application, visitors were able to experience the smart energy world at Mark-E and to move through the virtual living world in real time, as well as control the SmartHome devices themselves.
Mark-E also demonstrated its keen sense for the energy topic with a wintry give-away. The promotional team distributed almost 10,000 pairs of the coveted touchscreen gloves, as well as raffle tickets for the main prize - a year of free power from Mark-E! The prize draw took place at prime time on the show stage in the Veltins Arena in front of around 42,000 enthusiastic spectators.